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Zebra Acquires Motorola

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And then there were three.....

Zebra acquired Motorola in a surprise move. Zebra is a world class manufacturer of industrial bar code label printers. Motorola is a world class manufacturer of bar code scanners and mobile computers.

Together Zebra and Motorola form a formidable force against the recent Honeywell/Intermec combination. Both Honeywell and Zebra can be considered one stop shopping, as they offer the entire line of bar code products. Now bar code printer, bar code scanners, RFID and mobile computers are under one banner.

Now it comes down to three major players: Honeywell, Zebra and Datalogic. There are still some smaller niche players such as AML, Code, Sato and Printtronix.

The Zebra acquisition includes a lot of brand names that include Motorola, Symbol, Psion and Teklogix.

As with any acquisition, it will take some time to merge the two companies before the synergy kicks in.


Ron Ford